Before you begin diving into the core modules of the GCS curriculum...

Learn how to maximize the 4 assets (which you already own. Yay!) that’ll make your success as a Garden Coach inevitable.

HIGHLIGHTS:

• Learn the 3 ways to cultivate and nurture a Garden Coach Mindset so that you know exactly how to overcome biz challenges & stay the entrepreneurial course.
• Why you should prioritize your health and energy above everything else (including your loved ones) if you want to balance your personal and professional lives.
• How this simple activity increases your productivity and profitability.
• Discover the 5 principles of a money mindset that’ll help you transform into a value-driven entrepreneur, a clear thinker, and an abundance attractor.

   
Limitless possibilities exist in the Garden Coaching Industry to help coaches create strong financial foundations in their business, however...

The riches are in the niches. 

It’s a known fact in the business world that the more specialized and narrower your focus (provided it lights you up), the more likely you are to stand out from a sea of sameness, attract profitable opportunities, and make a difference in your client’s lives. 

In this module, you’ll narrow your business focus and pick your market, level, and specialty so you can develop a specific marketing message instead of a watered-down version.   

HIGHLIGHTS:

• Choose 1 out of the 3 types of markets you can focus on to acquire clients so that you don’t dilute your marketing efforts (time + money + energy) by going too broad.
• Discover the 5 types of ‘offer containers’ in which you can deliver your expertise.
• Pick from 4 different specialties and the broad range of niches within them.

   
Get excited because this module’s all about developing products your ideal clients will happily purchase. 

Nothing is scarier than investing time, energy, and money into creating a product, only to find out that you have no takers. 

In this module, you’ll learn the 5P Process for developing products that your clients will fall in love with, saving you sleepless nights and tubs of Ben & Jerry’s ice cream.

Warning: This module contains an excessive usage of P-words. Proceed with caution, peeps. (Oops, I did it again 😉)

HIGHLIGHTS:

• Create your ideal client avatar. This information is key to successful product development - without which you’ll blunt your sales message & hurt your overall sales.
• Understand the two major categories of problems your person has, label them, and brainstorm how you’re best positioned to solve them.
• Map out the steps your client takes from where they are to the final transformation (through your service).
• Discover the 3-step approach will help you show up as a trustworthy professional so you can exude confidence.
• Get excited because you’ll bring your product(s) to market. Don’t worry you’ll get plenty of examples, so you get an idea of how to apply this to your business.

   
In this module, you’ll discover how to think of your garden coaching business beyond the money. You’ll be linking your company’s goals and growth with a high-performing team that’s sold into your mission and wants to support you every step of the way. 

This process works whether you’re a one-person, 10-person, or a 100-person team. 

HIGHLIGHTS:

• You’ll create your big mission statement that is aspirational and attracts your community to rally around you and your business.
• Understand what team roles you need to hire for and the responsibilities that must be fulfilled so that it supports your big mission statement.

   
Get your most critical business essentials setup and taken care of.

From choosing a name for your company (one of the most challenging things to do, equivalent to naming your firstborn) to getting the legalities of setting up your shop, deciding on what services to offer, and pricing them without feeling stuck... 

This is where it all goes down. 

HIGHLIGHTS:

• Get your 5 most critical business setup decisions (hint: legal + financial) done and dusted so you can move onto the fun stuff; i.e. making offers and working with clients.
• Gardenary’s 5C-Level Framework so you can bring in income - even before you’re certified. No more waffling or indecision.
• Map out your first or multiple products as per the service level you’ve chosen above so you can feature them on your website, making it easy for your clients to hire you.
• Discover the 3-level pricing framework that helps beginner to advanced garden coaches price their offers and cements their confidence - without feeling scared or letting the “What if they don’t pay?” overcloud their mindset.
• Map out your entire profit plan for the year & break it down into quarterly, monthly, and weekly goals to meet your annual numbers (goodbye overwhelm and the “I don’t know what to sell this week”)
• Devise a weekly communication plan so you can build a loyal following (email list and/or social media) that craves to work with you.

   
As entrepreneurs, we can easily lose sight of the forest for the trees.

In this module, we’re going to talk about how to lead as a CEO & create a thriving structure for your business. You’ll learn what it takes for sustainable growth, putting systems in place making it easy for you, the CEO to step away from the daily grind, and how to come up with fresh product ideas in your business.  

HIGHLIGHTS:

• Learn how you can develop standard operating procedures so you can transition away from the day-to-day and step into the leadership role for your company.
• Discover how to develop your products and move forward in your coaching career. I’ll show you what NOT to do when it comes to naming your price and why offering only ONE type of product does you more harm than good.
• Learn how you can take your specific area of expertise and plug it into multiple product levels (from beginner to advanced) to make income and impact.
• How to be productive and protective with your time so you can complete more tasks and feel a deep sense of accomplishment.

   
In this module, I’m going to pull back the curtain on my two businesses - Gardenary & The Rooted Garden, and reveal All.The.Secrets. I’ve implemented to create multi 6-figure companies that aren't slowing down anytime soon. 

If you choose to follow the Gardenary Pathway in your own garden coaching business (I’ll show you exactly how to adapt these processes for your own business)  - don’t skip this module!    

HIGHLIGHTS:

• Elements: You’ll get acquainted with the 5 specific & proven elements we include in our designs offered at The Rooted Garden and Gardenary. How this helps you: When you work for us, you’ll have a deep understanding of these 5 elements so that you can confidently design and offer accurate estimates in virtual client meetings.
• Promise: Discover the 3 promises that Gardenary makes with every single client to instill faith, confidence, and an “I can do this” attitude. How this helps you: When you work for us, you’ll use these 3 promises with Gardenary’s clients (or you can adapt them). Your ability to deliver on these promises will rapidly establish you as one of the most sought-after garden coaches.

   
This module’s all about creating a strong visual storefront, turning on a faucet of potential customers that eventually lead to sales, and strengthening your client relationship skills.   

HIGHLIGHTS:

• Discover the 4 high-converting elements your website absolutely needs (professional photos and branding aren’t on the list) to attract & retain qualified prospects.
• Learn the 11 ways how you can create samples for prospects who’ve demonstrated a slight interest in your services (but haven’t whipped out their credit cards yet)
• You don’t *need* Facebook/Pinterest/IG/YouTube Ads to be successful, but they sure do put your business growth on steroids. Whether you’re starting with $5/day or $50/week, you’ll learn what you need to do to quickly get started to run profitable ads that increase signs up on your email list or purchases of low-cost products.
• Make it easy for your prospects to raise their hands and say YES to your offers. You’ll learn exactly how to do that without feeling like you’re a car salesman.
• Employ stay-in-touch marketing methods so that you’re constantly on top of your prospects' minds.

   
You made it! Welcome to the final module in the core curriculum. IN this module, you’ll take a deep dive into the 4 systems of support your company needs to sustain continuous growth and success.

This is not an overnight transformation - it takes time to develop and implement all 4 systems. They are 1) Hiring, 2) Financials, 3) Legal, and 4) Information Technology systems.  

HIGHLIGHTS:

• Discover my 3-step pathway to hiring in your business
• The ONE thing you must always do when you’re in task mode (your future contractors & employees will thank you).
• The 3 questions you should always ask before you hire anyone.
• What to include in your hiring contracts so you can protect yourself from legal, financial, and employee drama.
• When to bring in on a manager, so you’re not stuck in the weeds managing people instead of playing visionary.
• How to ensure consistent cash flow, so you ALWAYS have money in your bank account.
• The paperwork you need (or may not need) to stay legally compliant.
• The role information technology plays in your business, what to delegate, and what to do on your own without losing your mind.